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Followers are celebrating Magic: The Gathering’s newest return to its personal setting, however numbers do not lie—the Ultimate Fantasy crossover boosted income 23%

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July 27, 2025
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Followers are celebrating Magic: The Gathering’s newest return to its personal setting, however numbers do not lie—the Ultimate Fantasy crossover boosted income 23%
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The planes of the Magic: The Gathering multiverse are separated by the Blind Eternities, a mysterious between-space that is by no means been totally explored. The newest set, Fringe of Eternities, visits the boundary of the Blind Eternities for the primary time, utilizing it because the locale for a science-fantasy house opera that pushes on the restrict of Magic’s style in addition to its bodily house.

Nonetheless, it has been heralded as one other return-to-form by Magic followers on-line, just like the extra trad-fantasy Tarkir: Dragonstorm earlier than it, because of happening inside Magic’s expansive multiverse reasonably than totally past it as latest crossovers have. These crossovers are, within the phrases of YouTube feedback and Reddit posts, proof that Wizards of the Coast does not trust in Magic’s precise id, and can solely harm its model.

But, as Deadline just lately reported, Ultimate Fantasy is accountable for a 23% surge in Magic’s income and has been successful with followers of the JRPG collection. “There’s extra folks taking part in Magic, and there are extra individuals who have by no means performed Magic who are actually taking part in Magic, than ever earlier than,” Hasbro CEO Chris Cocks stated on an incomes name.


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Wizards of the Coast has the crossover all the way down to a fantastic artwork. This is not a Name of Responsibility will get American Dad skins state of affairs, this extra of an Injustice 2 will get Hellboy and the TMNT state of affairs. Extra of Magic’s experiments in cross-media multiversing have hit than have missed, and the Ultimate Fantasy set—which is beautiful, by the best way—has benefited from following the instance set by residence runs like Center-earth and Fallout.

A part of what makes Magic so well-suited to crossovers is that—and I imply this within the nicest doable method—it isn’t that fascinating as a setting. Whereas moments just like the Brothers’ Struggle have been memorable standouts, Magic’s plotlines tend to fizzle out and its fiction is so allergic to describing characters you must learn it with the wiki open in one other tab. No person I truly play Magic with is as invested within the setting as terminally on-line followers insist they’re. Precise gamers in the actual world are into Magic for the best way it performs at the beginning, and its characters a distant second.

(Picture credit score: Wizards of the Coast)

That stated, Fringe of Eternities is a stable growth. I performed at a prerelease occasion the place its sci-fi artwork was praised repeatedly and all people tried to drag off among the spacecraft shenanigans it is made doable. No person did, and a lot of the video games got here all the way down to extra conventional play. I got here again from behind because of a board wipe known as Past the Quiet, then had a complete flip yoinked out from beneath me by The Dominion Bracelet, with out ever managing to drag off any hijinx with the brand new mechanics Warp and Void.

Fringe of Eternities is extra of an experiment visually than it’s systemically, however there’s nothing fallacious with that. And it definitely deserves higher than being diminished to a handy persist with beat Wizards of the Coast with.

Preserve updated with an important tales and the perfect offers, as picked by the PC Gamer staff.

Fringe of Eternities shall be accessible in Enviornment on July 29 and on tabletops from August 1. Pre-release occasions are operating now.

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