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Marvel Rivals reminds gamers it would not use ‘EOMM’, matchmaking designed to make you are feeling higher about your horrible W/L ratio

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August 12, 2025
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Marvel Rivals reminds gamers it would not use ‘EOMM’, matchmaking designed to make you are feeling higher about your horrible W/L ratio
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Marvel Rivals may be very eager to remind you all that, apart from that entire bot debacle, it isn’t making an attempt to make you are feeling higher after having a string of significantly unhealthy video games.

That is per the sport’s official X account, which posted: “Hello Rivals! As our recreation continues to thrive, we wish to reiterate that Marvel Rivals doesn’t use EOMM. We’re at present engaged on a video to show our developer insights on the matchmaking and rating system, which is anticipated to be launched subsequent week.” This was additionally preceded by a video on the Rivals Assembled YouTube channel, explaining the studio’s intent to tell-all sooner or later.

EOMM stands for Engagement Optimized Matchmaking—versus Talent-Primarily based Matchmaking, EOMM is designed to, because the identify suggests, optimise engagement.


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You’ll be able to see right here a examine by the College of California, Los Angeles if you would like all of the nitty-gritty, however the lengthy and in need of it’s that EOMM would not simply take your ability into consideration, but in addition your latest win/loss streak in an effort to cut back “churn”, i.e. gamers placing the sport down.

The examine in query discovered {that a} trio of losses had a 5.1% “churn” price—nearly twice that of blended outcomes, reminiscent of two losses and a win, three attracts, and many others. Curiously sufficient, it additionally discovered {that a} trio of wins produced a better “churn” price; whereas EOMM tries to knock you off loss streaks, it is also not significantly jazzed about you profitable all of your matches, both.

When carried out poorly, this leads to “swingy” video games, with EOMM serving because the pendulum. Successful too many video games? You get placed on a group that is at a extreme ability drawback. Dropping too many video games? You are given the keys to the steamroller and instructed to have enjoyable. All within the service of retaining your play hours up.

As for why Rivals felt the necessity to right the document, only a single jaunt over to the sport’s latest “Blended” critiques reveals the EOMM-irage in motion, with a number of calling it out as a direct contributor to their dissatisfaction.

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One reviewer writes: “This recreation is enjoyable however EOMM truly simply ruins the sport. It is both stomp or be stomped.” One other provides: “Each recreation is a steamroll for one facet and your actions really feel ineffective,” once more, blaming the spectre of EOMM.

An easy search within the recreation’s subreddit sees loads of highly-upvoted threads reinforcing these suspicions. Here is one. Here is one other. Here is a 3rd. Here is a thread the place the chief producer of Marvel Rivals, Danny Koo, outright acknowledged in a Discord message that EOMM is a fable two months in the past. The response was largely disbelief.

There’s a few potentialities right here—the least possible is that Marvel Rivals’ devs are merely mendacity, principally as a result of there isn’t any actual profit to doing so. The second is that there’s some form of EOMM-adjacent matchmaking at play that does not technically match the definition. The third is that human beings are typically rubbish at recognising likelihood.

I am not saying that Rivals’ matchmaking is ideal—I am not acquainted sufficient to make that decision—however in case you’ve ever felt an amazing sense of injustice at a 95% shot lacking in XCOM, astonishment at rolling three pure ones in a row in D&D, or offended at pulling a horrible hand in Balatro, you have felt this your self. You are feeling just like the universe is conspiring in opposition to you, however inconceivable does not imply not possible.

Unbelievable issues occur to us at a person stage on a regular basis—on a micro scale we will really feel exhausting done-by, particularly if we’re telling ourselves {that a} sure story (like EOMM current) is the reality. On a macro-scale, nevertheless, you could possibly merely be one of many (un)fortunate ones. NetEase is the one participant with the bigger-picture numbers, and I will be to see if its explanations assist quell doubts.

I perceive why gamers have them, although. That is the sport that grabbed names out of your Steam associates checklist to populate bot video games, in spite of everything.

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