Having launched its The Important Quest program again in April 2024 and its weekly Perpetual Rewards in April 2025, Immutable is now rolling out entry to web2 video games, with Ubisoft being the primary firm to combine the platform.
Up so far, customers have been inspired to finish quests, both duties in reside video games or social interactions round forthcoming video games to earn gems, a factors system which drops crypto and different rewards on a weekly foundation.
To-date, Immutable has given away over $1 million of IMX tokens.
Nevertheless, one limitation has been that the one titles concerned in these quests have been video games which are reside or going reside on the Immutable zkEVM blockchain.
This new initiative signifies that any recreation – whether or not blockchain or not – can now be featured on the Immutable Play web site.
As for the platform’s attain, Immutable claims that it’s been accessed by 5.6 million lifetime wallets, though the weekly rewards program is at the moment working at round 25,000 wallets.
Extra typically, Immutable tweeted:
“From right now, any web2 studio that meets our high quality bar can combine with Immutable Play.
It will:
Give our gamers entry to extra prime tier video games
Convey in additional customers to the ecosystem and our present video games
Act as a stepping stone to deliver a number of the greatest corporations on the earth to web3 for the primary time.”
