Sony just lately ended one in every of its more strange pandemic-era side-quests by promoting its majority stake within the preventing sport occasion Evo. One of many greatest esports occasions of the 12 months is now co-owned by expertise administration firm RTS and India-based NODWIN Gaming. That appeared largely superb, till now.
Yesterday Qiddiya Gaming, which is backed by the Saudi Arabian Public Funding Fund (PIF). introduced it was taking full possession of RTS, making it the second-biggest stakeholder for Evo. Chief technique officer Muhannad Aldawood referred to as it “a strategic step that can additional strengthen our esports enterprise and unlock new alternatives throughout the broader gaming ecosystem.”
He added, “most significantly, this may allow Qiddiya to maintain fueling the continued development of Evolution Championship Sequence (EVO), the world’s largest preventing sport occasion since 1996, with limitless potentials.”
The transfer places the premier occasion for Road Fighter 6, Tekken 8, and different preventing video games squarely within the crosshairs of Saudi Arabia’s ongoing efforts to “sportswash” its abysmal human rights fame and the truth that it’s nonetheless dominated by a literal monarch within the 12 months 2025. Different notable makes an attempt embody issues like merging with the PGA Tour, partnering with WWE, and paying Christiano Ronaldo $700 million to play soccer in Riyadh.
There have additionally been huge shifts into gaming as nicely. This has included investing billions throughout every little thing from Nintendo and Capcom to Digital Arts and Nexon Gaming. Earlier this 12 months, it purchased Pokémon Go and different Niantic-developed cellular video games for a whopping $3.5 billion. It even purchased all of King of Fighters and Metallic Slug writer SNK Company, taking the corporate personal and seemingly forcing the builders to place Ronaldo on this 12 months’s Deadly Fury: Metropolis of the Wolves.
However the push has been much more obvious in aggressive gaming. It bought main world match organizer ESL FACEIT in 2022, and snagged a 30 % stake in Chinese language esports firm Hero Esports in 2023. And it simply wrapped up the 2025 Esports World Cup, an try to astroturf a brand new main aggressive gaming occasion into existence by large prize swimming pools by no means earlier than seen, even within the esports bubble years of the late 2010s.
Whereas some communities have boycotted the occasion, others have been completely satisfied to lean on the publicity and cash at a time when professional gaming is struggling. A documentary selling the 2025 EWC was launched on Amazon earlier this 12 months, however the model streaming in Saudi Arabia stripped out gamers speaking about LGTBQ+ points and considerations.
“We’re disillusioned to study, upon your request for remark, that the Saudi broadcast of Esports World Cup: Degree Up has been altered to take away photos of our Pleasure jersey, in addition to essential components of our Co-CEO Steve Arhancet’s story as a homosexual man in esports,” Group Liquid, which fields gamers in League of Legends, Overwatch 2, Apex Legends, and extra, wrote on the time.
Saudi Arabia’s funding fund remains to be solely a minority investor in Evo, and it’s unclear how the change in possession will impression the occasion shifting ahead. On the very least, it’s arduous to see Saudi Arabia not being added to the listing of nations that at present host annual Evo tournaments. How professional gamers reply additionally stays to be seen.
Combating video games have at all times been distinctive inside esports. With a legacy that dates again to the early arcade days and communities constructed on native, grassroots connections moderately than company branding workout routines, Evo has at all times had a particular place inside aggressive gaming. It’s now one which must confront the ethical calculus of co-owners at present accused, amongst different issues, of a latest surge in extra-judicial executions.
