Nintendo of America president and chief working officer Doug Bowser has introduced his retirement from the position, efficient on the finish of the calendar yr. Devon Pritchard, who joined Nintendo in 2006 and has served because the chief of the Gross sales, Advertising, and Communications division since 2021, has been named as Bowser’s successor.
Bowser joined Nintendo in 2015 as vp of gross sales and advertising and marketing, earlier than receiving a promotion to senior vp of gross sales and advertising and marketing in 2016. In 2019, then-president and COO Reggie Fils-Aimé introduced his retirement, and Bowser was named his successor. Though Fils-Aimé ushered Nintendo of America from its disappointing Wii U period into the affluent Swap period, Bowser oversaw the tail finish of the Swap period, which additionally noticed speedy growth into the movie and theme park industries, in addition to the beginning of the Swap 2 period.
“Main Nintendo of America has been the respect of a lifetime, and I’m happy with what our staff has achieved in each enterprise outcomes and the experiences we’ve created for customers,” Bowser stated in a press launch. “Now, it’s time for the subsequent technology of management and Devon’s monitor document speaks for itself. She is an distinctive chief, and her promotion is a testomony to her sturdy efficiency and strategic contributions to the corporate’s development. I’ve full confidence that she is going to information the corporate to even higher heights.”
Pritchard, as govt vp of income for advertising and marketing and shopper expertise, is presently liable for managing bodily and digital gross sales development, and oversees all elements of selling, promoting, occasions, social media, and unique content material. In accordance with the press launch, Pritchard plans to construct on the methods followers can join with Nintendo’s characters and worlds.
“I’m humbled and excited to tackle this new position,” Pritchard stated in that very same press launch. “Doug has been a unbelievable mentor, and I stay up for constructing on the unbelievable basis he has helped set up. With characters and worlds that provide one thing for everybody, my focus shall be persevering with to construct on Nintendo’s legacy of unusual and delighting our longtime followers, whereas on the similar time welcoming new gamers into the Nintendo household.”
Doug Bowser addressing the media on the Swap 2 reveal occasion in April 2025
Along with Bowser’s impending departure and Pritchard’s upcoming promotion, Satoru Shibata will be part of Nintendo of America as chief govt officer along with his roles as managing govt officer, company director, and member of the board at Nintendo (NCL). Pritchard may even be part of the Nintendo of America board of administrators and grow to be an govt officer at NCL.
“Throughout his tenure, Doug made quite a few contributions to deliver smiles to the faces of individuals related to Nintendo,” Nintendo president Shuntaro Furukawa stated within the press launch. “I want to categorical my gratitude for his sturdy efforts. Devon, who will grow to be the subsequent president, has additionally made many contributions to Nintendo through the years. I’m assured that, like Doug, Devon will proceed to help Nintendo’s necessary mission of making smiles.”
Bowser’s retirement is efficient on December 31, 2025.
Supply: Sport Informer
Publish Views: 13
