Sanrio’s “cheeky however charming” punk-rock rabbit mascot, Kuromi, is lastly getting her time within the highlight this Halloween. To honor the twentieth anniversary of Kuromi’s introduction to the Hi there Kitty and Pals universe, Sanrio is collaborating with Roblox, Crocs, Sizzling Matter, and Liquid Demise to rejoice Kuromi each on-line and offline.
Kuromi’s Mischief Mansion — a brand new Roblox minigame constructed inside Rockpanda Video games’ My Hi there Kitty Café — will turn into accessible in-game beginning as we speak. This would be the inaugural yr of an annual Halloween custom celebrating Kuromi. A Sanrio spokesperson solely tells Polygon that it is the model’s “most formidable digital activation but.”
So far as the precise gameplay goes, Mischief Mansion is a hide-and-seek sport with two roles: hiders disguise themselves as haunted object, whereas seekers step into the sneakers of Kuromi and work to find the hidden gamers. Gamers can earn occasion cash to make use of for Kuromi-themed decor gadgets in My Hi there Kitty Café, together with limited-time surprises and merchandise drops. “We’re thrilled to accomplice with Sanrio and Sizzling Matter on celebrating Kuromi with this unique capsule assortment at Sizzling Matter that features a particular digital reward on Roblox. With our Authorised Merchandise (“AMP”) program, our collective followers can rejoice this particular second each on- and off-platform and we all know followers will like to see what occurs in Kuromi’s Mischief Mansion on Roblox this yr,” mentioned Christian Bayley, International Head of Licensing at Roblox.
The Kuromi-themed Halloween chaos is seeping into the true world, too. This month, greater than 600 Sizzling Matter shops will likely be overtaken by a purple coloration palette and reworked into real-life variations of Kuromi’s Mischief Mansion from Sept. 29 till Oct. 19, and supply a variety of unique Kuromi gadgets from cozy hoodies to keychains. Objects within the assortment will embrace a card to unlock an in-game, digital model on Roblox. The gathering will likely be out there in Sizzling Matter shops beginning Oct. 2. SoCal Sanrio followers take be aware: Sizzling Matter’s Glendale, CA flagship retailer may even host a Mischief Mansion pop-up with immersive picture alternatives, shareable moments, and an opportunity to satisfy Kuromi in individual on Oct. 4 from 12-2pm PDT.
Should you’re hankering for much more cute Kuromi types, Sanrio can also be partnering with Liquid Useless for a capsule assortment that includes a limited-edition jacket and t-shirt. The gadgets will likely be out there at BoxLunch’s 280 retail areas and at BoxLunch and Sanrio’s on-line shops in mid-October.
Lastly, Sanrio hasn’t forgotten all you comfortable shoe lovers. Kuromi traditional Crocs in grownup and youngsters sizes will likely be out there solely on Sanrio.com beginning Oct. 1. Kuromi followers may also unlock a limited-edition pair of in-game Crocs for his or her avatar throughout the Roblox activation.
Kuromi made her first look in Sanrio’s 2005 anime, Onegai My Melody. This yr, she starred alongside her long-time frenemy My Melody in Netflix’s stop-motion anime My Melody & Kuromi. Head to the official Sanrio web site for more information about Kuromi’s Mischief Mansion.
