As we speak, SEGA CORPORATION and the Worldwide Olympic Committee (IOC), the guardian of the Olympic Video games and the chief of the Olympic Motion, introduced a brand new multi-year settlement celebrating the legacies of Sonic the Hedgehog and the Olympic model.
The primary have a look at the upcoming ‘5 Rings’ collaboration is out there now, that includes the Olympic rings with a supersonic Sonic the Hedgehog spin. This sneak peek into the customized artwork highlights the reference to Sonic and the core Olympic values, together with excellence, respect and friendship. SEGA & IOC are in search of key companions for a full merchandise assortment to launch in 2026.
“We’re dedicated to fostering respectful and inclusive communities throughout the globe at SEGA,” stated Shuji Utsumi, President and COO, Consultant Director of SEGA CORPORATION. “Partnering with the Worldwide Olympic Committee permits us to convey these values to the forefront, particularly with the 5 Rings program, and rejoice the modern and various spirit each of those manufacturers promote.”
“The IOC is delighted to unite with SEGA for this thrilling new chapter for the Olympic model, embracing the facility of storytelling and innovation to interact audiences globally,” stated Elisabeth Allaman, Deputy Managing Director IOC TMS. “By combining the universally recognised Olympic rings with the beloved character of Sonic, we’re creating recent alternatives for followers of all ages to expertise the spirit of sport and play in new and memorable methods.
By way of the forging of the settlement with the Worldwide Olympic Committee, SEGA and the IOC will discover alternatives to license the designs for choose merchandise collaborations, inviting like-minded manufacturers to hitch on this distinctive fusion of sports activities and video video games.
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