Get your first have a look at the artwork for the upcoming 5 Rings assortment that can characteristic Sonic and associates!
SEGA and the Worldwide Olympic Committee are not any strangers, as the 2 entities have labored collectively prior to now on the Mario & Sonic Olympic sequence, in addition to video games centered strictly on the the Olympics with no mascot in sight. Now, SEGA and the IOC are as soon as once more partnering for a multi-year licensing settlement centered round merchandising that can characteristic Sonic the Hedgehog and associates with artwork themed across the iconic Olympic 5 ring branding. Certainly, the collaboration known as 5 Rings, and you may take your first have a look at among the artwork down beneath:
Right here’s what SEGA’s press launch has to say in regards to the collaboration:
“We’re dedicated to fostering respectful and inclusive communities throughout the globe at SEGA,” mentioned Shuji Utsumi, President and COO, Consultant Director of SEGA CORPORATION. “Partnering with the Worldwide Olympic Committee permits us to convey these values to the forefront, particularly with the 5 Rings program, and have fun the revolutionary and numerous spirit each of those manufacturers promote.”
“The IOC is delighted to unite with SEGA for this thrilling new chapter for the Olympic model, embracing the facility of storytelling and innovation to interact audiences globally,” mentioned Elisabeth Allaman, Deputy Managing Director IOC TMS. “By combining the universally acknowledged Olympic rings with the beloved character of Sonic, we’re creating contemporary alternatives for followers of all ages to expertise the spirit of sport and play in new and memorable methods.
By the forging of the settlement with the Worldwide Olympic Committee, SEGA and the IOC will discover alternatives to license the designs for choose merchandise collaborations, inviting like-minded manufacturers to hitch on this distinctive fusion of sports activities and video video games.
After all, what most followers would arguably like much more than a brand new hoodie can be a brand new Mario & Sonic Olympics sport… however there’s no phrase on that for the time being. Will issues change? We’ll be sure you allow you to all know if we do!
Supply: SEGA Press Launch
