Sony’s merch boss, Steffi Steffen, sees lots of potential for Astro Bot to make it massive within the merch market. You’ve most likely seen an uptick in formally licensed PlayStation merch like collectible figurines, backpack clips, and jerseys.
Chatting with Manufacturers Untapped, Steffen expresses how there’s a lot potential for this little blue and white robotic and it’s only the start as they journey into producing merchandise with the bot on them. She additionally had famous the little bot is already a part of an award-winning recreation.
“Astro Bot has a lot potential. It’s already a critically acclaimed title successful Sport of the Yr in 2024, and we’re solely simply starting to discover its attain throughout toys, collectibles, and way of life merchandise.”
Would you choose up some Astro Bot trinkets? Tell us under!
