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After the EA buyout, The Sims “should stay a trustworthy canvas” for participant expression, former artistic director says

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November 4, 2025
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After the EA buyout, The Sims “should stay a trustworthy canvas” for participant expression, former artistic director says
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As soon as accomplished, EA’s enormous $55 billion buyout deal will doubtless have profound results on the corporate’s lineup of video games and assortment of studios. Price-cutting and technique shifts appear inevitable, however one sequence that is already feeling an affect is The Sims. Maxis has produced a number of the finest life video games of all time, which have lengthy championed range, illustration, and private expression, however the group is worried that a number of the buyout’s main gamers might erode The Sims’ core values. Fashionable figures and creators have already exited EA’s Creator Community for The Sims 4 in protest, claiming the takeover can be “a nightmare for our group.” Now, a former designer and artistic director on the sequence has spoken out about how it’s “crucial” for The Sims to proceed to be “a medium of self-expression.”

The EA deal will see it stop being a publicly traded firm and go non-public, however the firm’s new possession group contains some controversial gamers, such because the Saudi authorities’s Public Funding Fund and Affinity Companions, an funding fund began by Jared Kushner, the son-in-law of US President Donald Trump. Involved by a number of the cultural and social values related to these events, The Sims creators started leaving EA’s Creator Community final week.

Whereas indirectly addressing the EA takeover or the walkout, a well timed new interview with Charles London, the artistic director on The Sims 2 and varied different spinoff video games, sees him emphasize how vital the sequence’ method to illustration has been, notably with reference to gamers selecting their very own sexual orientation and preferences.

“It is all the things,” London tells FRVR, “and I believe it is existential for the enterprise, proper? It’s definitely for society. I believe it is extremely vital for there to be a mainstream, beloved model that claims, ‘love is love and persons are individuals,’ and all of the issues that I definitely personally consider in, but in addition I consider it’s existential to that enterprise as a result of it’s what permits it to be universally interesting, proper? Younger, outdated, male, feminine, homosexual, straight, different, proper? American, Iranian, no matter.

“Its attraction and its recognition of the basic truths of our humanity is what creates the empathetic and emotional connection to that recreation that makes it so highly effective.”

London additionally describes The Sims as a “medium of self-expression” in terms of sexuality – the sequence has lengthy given you the choice to enter relationships with Sims of the identical gender or gender presentation.

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“When it got here to sexuality, we realized that we needed to implement it within the recreation to ensure that these little people to be little people,” he says. “We did not must be express. I imply, we clearly got here up with a really comedic approach [to portray it] – woohoo is kind of tame – and it is truly far more scandalous as a result of we cowl it up… however that is what people do.”

Nevertheless, this inclusive frame of mind has prolonged to so many different pillars of Maxis’ video games. “The reply I gave truly is relevant to, I believe, as most of the selections we might have probably made in The Sims the place we’re agnostic and the place we go away room for participant alternative. The Sims should stay [agnostic] for it to achieve success, it should stay a trustworthy canvas on which the participant is free to challenge the story that, to them, is vital and emotionally impactful.

“That features not simply sexuality, it contains physique picture, race, alternative of clothes. It contains the selection of structure, the selection of job, construction, all of the magnificent range of precise human life, and that is one thing that the group, I believe, deeply understands.”

Dozens of Sims 4 creators leave the Creator Network to protest EA sale, calling it a

Whereas the EA deal is but to be absolutely accomplished, Maxis responded to the group’s issues in regards to the takeover with a press release that affirms its “our missions, values, and dedication stay the identical. The Sims will all the time be an area the place you possibly can categorical your genuine self.”



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