Marathon is in a flat spin proper now, however half a 12 months in the past—and regardless of some bumpiness at Bungie—Sony had excessive hopes: So excessive that it employed Oscar-winning director Alberto Mielgo to go up the creation of an eight-minute cinematic brief that lays the muse for the sport’s setting and story. It’s extremely sharp and classy, and Mielgo desires you (as in, everybody) to know that it was not made utilizing generative AI.
“I can’t consider we’ve reached a degree the place I’ve to make clear this, however right here it goes: this isn’t AI. HELLO,” Mielgo wrote on Instagram (through Kotaku).
“The whole lot you see on this movie: work, animations, 2D and 3D work, compositing, and renders completed with [a] big staff—155 unbelievable folks and hell of hours, days, months… Sure, our Achilles’ heel: time.”
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Regardless of the case, Mielgo went on to say that he hasn’t nailed down his personal opinions on AI, however vows that “AI won’t ever take away my (your) urge or pleasure for making artwork and portray. That half won’t ever get replaced.”
Mockingly, he then concludes, “This textual content was kindly edited with ChatGPT,” main me to suppose that he hasn’t put an entire lot of thought into any of this, actually.
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In feedback which have since been deleted however have been captured by The Recreation Put up, Mielgo was additionally dismissive of issues about Bungie’s use of stolen artwork property in Marathon. When requested about that, the director mentioned what’s even worse is “working our asses off for years to create one thing cool, just for it to get eclipsed by sphincter smelly press and headline readers.” In a subsequent message he mentioned Bungie “by chance” used a texture in Marathon with out permission, which was then “blown out of proportion by folks such as you and hungry sphincter press.”
I can solely assume that Mielgo, who’s Spanish, means to explain us as “assholes.” In any occasion, he did finally make clear that “not one of the [stolen] textual content/fonts ever reached our staff.”
Sony mentioned final week that Marathon will come out by March 2026, come hell or excessive water, and that it’s going to “make corrections” as wanted. We will see.


