German esports knowledge and analytics firm Shikenso Analytics has partnered with Alliance (The Alliance), a notable European esports model most identified for its success in Dota 2 and for being player-owned.
Shikenso will present Alliance with AI-based options to trace partnerships and sponsorships over streams and social media.
Picture credit score: Shikenso Analytics / Alliance
Based in 2017, Shikenso Analytics has rapidly grown into considered one of esports’ most outstanding analytics firms. Its AI-powered instruments enable esports firms, similar to organisations or match organisers, to exactly analyse the looks of sponsor logos on display throughout streams and on social media, amongst different issues. This knowledge then permits each the groups or organisers and their purchasers to higher perceive their partnerships’ worth. For instance, a crew may realise that the sponsor logos seem greater than they anticipated at first, permitting them to higher negotiate partnerships sooner or later.
Shikenso is a companion of many notable esports manufacturers, similar to Staff Liquid, MOUZ, GIANTX, Astralis, PGL and others.
Alliance is a Swedish esports model greatest identified for its success in early Dota 2 esports competitions, together with profitable The Worldwide in 2013. The crew underwent a serious rebranding in 2024 to kick off a brand new period of the model and at the moment has groups in CS2, Marvel Snap, Apex Legends, PUBG Cellular, and different video games. Curiously, the crew now not competes in Dota 2.
Arwin Fallah-Shirazi, Co-CEO & Co-Founder at Shikenso Analytics, stated: “Alliance is an distinctive group with bold targets, and we’re proud to assist them with superior analytics options. Our instruments will empower Alliance to maximise the worth delivered to sponsors and speed up their already spectacular development trajectory within the esports business.”
