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Your Spotify invoice is about to go up once more, regardless that the corporate is making report earnings

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January 15, 2026
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Your Spotify invoice is about to go up once more, regardless that the corporate is making report earnings
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Picture illustration by Cheng Xin/Getty Photographs

They’re now the most costly streaming service.

Image of Sadik Hossain

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Printed: Jan 15, 2026 03:00 pm

Spotify is elevating its subscription costs within the US once more, regardless that the corporate is now making report earnings. The value improve is going on over the subsequent month for customers within the US, Estonia, and Latvia. This makes Spotify the most costly mainstream music streaming service accessible.

In accordance with Android Police, each subscription plan is getting dearer this time. When you’ve got the Particular person plan, you’ll pay $12.99 as an alternative of $11.99. That’s a one-dollar improve, which can appear small, however it provides up when these worth hikes hold taking place.

Household plans are going up by $2, from $19.99 to $21.99. Duo plans are additionally growing by $2, going from $16.99 to $18.99. Even scholar plans are getting a greenback improve, shifting from $5.99 to $6.99. For now, solely customers within the US, Estonia, and Latvia will see these modifications.

Spotify’s earnings don’t justify one other worth improve for listeners

Spotify’s announcement in regards to the worth hike was very transient. They mentioned they should supply “the absolute best expertise” and wish to “profit artists.” Nonetheless, these causes don’t maintain up properly while you have a look at how a lot cash the corporate is making.

The corporate has been worthwhile since round 2024. Within the third quarter of 2025 alone, Spotify revamped 500 million euros in working revenue. This isn’t a struggling firm that wants extra money to outlive. The platform continues to face criticism, particularly after an enormous music preservation effort brought on controversy.

For those who solely take heed to music, you’re dropping worth with these worth will increase. Spotify is spending big quantities of cash on audiobooks, providing 15 hours per thirty days with subscriptions. In addition they spent quite a bit on unique podcast offers prior to now. Like different tech corporations, they’re additionally investing closely in AI growth.

These investments assist Spotify hold customers from switching to different providers. However should you don’t use audiobooks or podcasts, you’re paying extra for options you by no means contact. Many artists have used the streaming platform creatively for his or her work, however that doesn’t assist music-only subscribers justify the associated fee. That’s a nasty deal for normal listeners.

Extra folks have been speaking about leaving Spotify due to these fixed worth will increase. Providers like YouTube Music and Amazon Music are beginning to look higher, particularly as Spotify retains getting dearer. Solely you may determine if Spotify remains to be well worth the cash, however the firm appears to be testing how a lot customers will tolerate.

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Tags: BillcompanymakingProfitsRecordSpotify
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