Attempting to sift by way of the sands of AI slop that is proliferating Steam these days is a thankless process. With progressively extra video games being launched year-on-year, discovering the good things is just getting more durable. Discoverability has lengthy been the headache for any indie sport marketer, and cracking the nut has by no means been tougher. Launching a sport simply days other than one other writer providing the identical title is maybe the worst case situation. When even your sport’s title is now not a differentiator, it is a bit chalked. Nicely, this precise factor occurred to Neon Polygons and Gamkat, who, after a nice backwards and forwards, lent into it with a sparklingly optimistic end result.
Neon Polygons’ Piece by Piece is a puzzle sport that requires you to rearrange and rearrange puzzle items in order that your character can progress to the objective. With 100 handcrafted ranges to tease your mind with, it is an ingenious spin on a well-trodden idea. Gamkat’s Piece by Piece, in the meantime, is an adorably stress-free indie that sees its vulpine protagonist inherit their household’s restore store, with the simple-yet-noble objective of fixing up the forest of us’ prized possessions.
Although Dev Land Advertising and marketing, which handles Neon Polygons, introduced its March 13 launch date first, No Extra Robots, the writer behind Gamkat’s sport, then set a course for March 11. Catastrophe! As Dev Land head Gajda Andreea remembers on X, “our staff could not imagine our possibilities, I imply critically what’re the percentages?” Nonetheless, as any good marketer ought to endeavor, Andreea discovered the silver lining and turned it to each studios’ benefit.
“I reached out to ‘X particular person’ at No Extra Robots with a pitch to collaborate and lean in on the silliness of this,” she continues, “and he had a 3 phrase response: ‘That sounds enjoyable.'” The results of this extremely unlikely collaboration is the Piece by Piece Double Bundle, which you’ll snag on Steam right here for $18.57 / £15.60.
In the end, this has, as Andreea says, made for a “very healthful web second.” One Reddit thread discussing the team-up has over 2,000 upvotes on the time of writing, whereas media shops that, I can let you know from expertise, are inundated with pitches for no-doubt-amazing indies each day, have tuned in. What ought to’ve been a loss of life knell for each video games ended up changing into their best energy, and it ought to function a reminder to any marketer, each inside gaming and past, that adaptability and with the ability to roll with the punches can typically result in superb outcomes.
