G2, one of many world’s main leisure and esports manufacturers, immediately proclaims Pores and skin.Membership, a Counter-Strike-focused group platform, because the official pores and skin associate for its Counter-Strike 2 (CS2) crew, dropped at life throughout crew jerseys, content material, and stay experiences.
As a part of the partnership, Pores and skin.Membership will characteristic on G2’s CS2 crew jersey as an official associate, alongside outstanding brand placement throughout G2’s social channels and integration inside content material collection all year long. The collaboration can even embrace a collection of in-person activations, extending past digital channels into stay moments.
Constructing on its place as one of the iconic groups in Counter-Strike, G2 continues to broaden its presence throughout aggressive play and fan-driven content material, connecting with audiences by efficiency, character, and tradition. This subsequent chapter, supported by companions like Pores and skin.Membership, brings followers nearer to the motion by new experiences.
With over 30 million followers worldwide, G2 has set the usual for modern storytelling that blends esports, tradition, and way of life, increasing into artistic ventures together with its sell-out anime collaboration with Solo Leveling, its personal webtoon Pink Aura, and partnerships with manufacturers corresponding to Pink Bull and Herman Miller, in addition to getting into conventional sports activities by Gerard Piqué’s Kings League.
“Partnering with Pores and skin.Membership marks an thrilling step ahead for our G2 CS crew,” stated Alban Dechelotte, CEO of G2. “We’re all the time trying to work with manufacturers that genuinely perceive the Counter-Strike group, and Pores and skin.Membership brings each ardour and innovation to the house. Collectively, we purpose to create partaking experiences for followers whereas persevering with to push the aggressive ambitions of our roster.”
“At Pores and skin.Membership, we’re targeted on creating experiences that deliver the Counter-Strike group nearer collectively,” stated Dan Tar, CMO of Pores and skin.Membership. “Collaborating with G2 permits us to work alongside one of the iconic groups in esports and ship new methods for followers to have interaction. Drive, Love, Counter-Strike!”
