FLOKI, the self-proclaimed “people-powered” crypto model simply launched its extremely anticipated blockchain title Valhalla on mainnet.
As of June thirtieth 2025, the browser-based, play-to-earn MMORPG grew to become out there to play worldwide, inviting gamers to dive right into a world of turn-based battles and expansive exploration through the Viking-age.
Backed by a multi-million greenback treasury, the sport is FLOKI’s most formidable challenge so far, and goals to alter the panorama of play-to-earn gaming for good. In getting down to accomplish that goal, FLOKI designed Valhalla to be the primary neighborhood takeover challenge in crypto historical past, powering the sport through the FLOKI token and providing its gamers wealthy on-chain mechanics, NFT-based characters, and a dwell economic system. The aim is to let gamers earn whereas they play, with out sacrificing enjoyable, high quality, or neighborhood.
These sentiments had been expressed in a current assertion by Pedro Vidal, Group Relations Officer at FLOKI, who mentioned that “(Valhalla) is not only about placing a sport on-chain, it’s about making blockchain gaming higher and delivering on the promise made to our neighborhood that we are going to repair most of the issues discovered inside the blockchain P2E gaming area.”
“We’re not constructing for hype. We’re constructing one thing players truly wish to play , and pushing the boundaries of what may be achieved within the play-to-earn and blockchain gaming world… That is solely the start.”
In anticipation of its mainnet launch, FLOKI has rolled out an enormous advertising blitz. The marketing campaign features a 4-week YouTube run, a 5-week advert storm on Twitch, and cell in-game rewards adverts inside video games like Sweet Crush and Name of Responsibility: Cell.
The blockchain model has additionally made strikes to focus on mainstream audiences, notably by Valhalla’s sponshorship of the Baroda Premier League and turning into the Presenting Companion for the 2025 World Esports Trade Week. The FLOKI model additionally not too long ago grabbed headlines with its Instances Sq. billboard takeover and a U.S. nationwide TV marketing campaign, which is estimated to have reached over 219 million households.
Presently dwell on testnet at valhalla.sport, the sport has already launched its newest patch (v0.35.0), that includes new Veras, amulets for deeper technique, and a mysterious new useful resource referred to as Vera Essence.
